![]() Perhaps the only determinant of your publication is how often you produce it. If this is the angle of your publication, choose a name that suggests solidarity and direction. Newsletters may also have an attitude-driven or goal-setting tone that is, they can be meant to get employees on the same page (no pun intended) and create a positive attitude throughout the office. Maybe the newsletter features perspectives from different workers, so it’s called Employee Voice. Perhaps the content is mostly about employee volunteering, so the title is Helping Hands. If the newsletter is more of an informal publication for employee issues or entertainment, it can be more relaxed. Is it primarily informative? If so, you’ll want the title to emphasize the information-driven content with a serious tone. Content TypeĬonsider first what type of content is in your publication. ![]() Employees will be more likely to continue reading each issue if the title and content make them feel like they’re truly a part of a community of readers. You also need your employees to actually read the content, so you need a title that is inviting. ![]() Because readers use the newsletter name when discussing content, you’ll want the name to reflect positively on your company’s image in their minds. A title sets a tone, and if you’re going to be using that title repeatedly, you have to decide what tone your publication should convey. Sure, you could just call it X Company Newsletter or Y Department News, but those names hardly command attention or stand out in flooded email inboxes. If part of your job is sending out a newsletter for other employees or publishing the company newspaper, you know that choosing a title for the publication can be trickier than it sounds.
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